The North Bondi Surfing Lifesaving Club (NBSLSC) still to this day is one of the most active beach clubs on the Australian East Coast. For the past century, they have been serving the local community, now summing up to almost 2,000 members.
The community has proudly established itself as one of the first traditional surfing clubs in Australia, initially integrating itself into society in 1906. Today the NBSLSC belongs to the Sydney Branch, which sustains a strong emphasis on its 15 other affiliated clubs, making it possible to reach an exceptionally much larger audience.
As it is “one of Australia’s oldest and most famous surfing clubs” (northbondisurfclub.com, 2019), it is an excellent place for a diverse community to come together. As a result, the community exhibits a phenomenal fusion of both the historic custom and the modern tradition of the familiar Australian life-saving culture.
The club has now dominated and taken advantage of the rise of technology, having their active website, Instagram, and Facebook. Within the site alone, there is a selection of categories, with a homepage that includes the latest news and events for members and greater society alike. They provide the wider community with a range of activities utilising their online presence to advertise and spark interest to newcomers through a range of visual elements such as video and photography.
Even though they are first and foremost a club dedicated to protecting and saving the lives of the greater beach community, they also provide members with the opportunity to test their skills by competing in activities with other members of the other affiliated clubs. This element enables and encourages members to come together as a community to raise awareness, create a safe and protected environment and ultimately form a sense of togetherness as a whole strengthening the social and cultural image of the club to a broader community.
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The North Bondi Surf Life Saving Club 